Ocean Thunder

Ocean Thunder Case Study

Background:

ASKI Live Media, a leading audio-visual company, is the incumbent provider of PA systems to Ocean Thunder for more than 10 years. Ocean Thunder is an elite surf boat racing event, held at Dee Why Beach during November to February. ASKI Live Media’s role is to provide a professional PA system and create engaging social media video posts. The objective is enhancing the event experience for competitors and spectators while leveraging social media to generate buzz and increase audience engagement. This case study highlights how ASKI Live Media successfully fulfilled these requirements, delivering a seamless audio experience to the competitors, spectators, announcers, presenters, organisers, sponsors, and beachgoers – and captivating video content for Fox Sports and Channel Nine and social media platforms such as YouTube, Instagram, FaceBook and websites.

Client Requirements

Ocean Thunder had specific requirements for their event, including:

Ensuring clear and high-quality audio throughout the event for the competitors and the crowd who were either spectators or officiators on the beach.
Providing a professional and reliable PA system capable of being heard clearly for the competitors and large crowds on a very noisy beach with very loud surf and ocean sounds.
Creating engaging video content for social media platforms to promote the event, highlight key moments, and generate audience anticipation and excitement.
Amplifying Ocean Thunders’ reach through social media platforms to attract a wider audience and increase event participation.

Planning and Pre-production

ASKI Live Media collaborated closely with Ocean Thunder organisers to understand their goals, competitor and spectator needs, and key event highlights. The planning phase involved a secondary beach if Dee Why beach was closed due to dangerous surf conditions.
With strong local knowledge of Dee Why beach and the Northern Beaches, identifying optimal locations for installing the PA system was not complicated.
With familiarity of Ocean Thunder’s event schedule, the PA system configuration and audio coverage was optimised to deliver quality and crisp sound.
Our camera crew were able to cover key moments and activities for the social media video posts.

PA System Installation and Operation

ASKI Live Media's audio technicians handled the installation and operation of the PA system, ensuring a seamless audio experience for the Ocean Thunder event.
Installing the PA system strategically throughout the beach to provide optimal audio coverage.
Conducting sound checks and audio adjustments to ensure clarity and appropriate volume levels.
Operating the PA system during the Ocean Thunder event, including managing music, announcements, and live commentary.
Monitoring the audio quality throughout the event and making real-time adjustments to maintain optimal sound.

Social Media Video Posts

ASKI Live Media's video production team created captivating video content for social media platforms, capturing the energy and excitement of the Ocean Thunder event.
Capturing 4k footage of key event moments, such as the thrilling running race of the competitors to the finish line, vibrant colours of the surfboat and surfboat race participants, spectacular surfboat crashes with other surfboats or bailout of the competitors jumping or diving out of the surfboat before a crash and plenty of interviews from the competitors and spectators with high energy presenters.
Editing the footage to create engaging video clips, ranging from short highlights to longer race recap videos.
Incorporating dynamic visuals, graphics, and music to enhance the video content's appeal.
Leveraging social media platforms, such as Facebook, Instagram, and YouTube, to publish and promote the video posts to a wider audience.

Delivery and Results

ASKI Live Media delivered the PA system and social media video posts to Ocean Thunder achieving the desired outcomes and generating positive results such as:

The PA system provided clear and high-quality audio, enhancing the overall surfboat event being well received by the competitors and spectators.
The social media video posts generated significant engagement, with high view counts, likes, shares, and comments.
The video posts effectively promoted the Ocean Thunder event, generating excitement and increasing event participation and more sponsors.
Ocean Thunder reported an increase in event attendance and social media following, attributing it to the engaging content produced by ASKI Live Media.

Conclusion

ASKI Live Media provided a professional PA system and our creation of engaging social media video posts significantly contributed to the success of the Ocean Thunder event. Through familiarity and knowing how this event runs, our seamless installation and operation of the PA system, our creative video production, and attention to detail to ensure nothing is left to chance, we run the PA and socials with authority. ASKI Live Media has helped Ocean Thunder enhance the event experience, generate the buzz, and increase audience engagement and awareness of the brand and event. The successful collaboration between ASKI Live Media and Ocean Thunder showcases our company’s expertise in being the expert for providing audio-visual services and having the ability to deliver impactful results for any live event.