New Holland
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New Holland Case Study
The Client Brief required the video cover the following points:
- Remote location – highlighting the need for reliable serviceability from a dealer within a relatively short proximity to the location.
- Able to operate in either “very dry” or “very wet” areas.
- Highlighting the reliability of the machines.
- Demonstrating the capability of the machine to manoeuvre in tight spaces.
- The ease and comfort to operate the machinery minimising fatigue for the driver.
- Good visibility from within the cockpit.
- Solid relationship with the dealer creating value for investment in the New Holland machinery.
We managed this brief by creating a storyboard that included all the points of the Brief. We presented the pitch to the client, and they loved it.
- We shot the vision over two days, West of Bathurst, using a small crew of 3. We assigned a drone, FX6 4k video camera and Go-Pros.
- For every production, we provide a “higher production value” and New Holland was given a timelapse in the opening vision and by using multiple cameras within the cockpit, we were able to record the owner of the business, operating the machine while delivering his piece to camera. This made the video more engaging for the viewer, allowing the owner to speak more naturally and confidently, as he described the features and benefits of the machine to his audience.
- On returning to the studio our editor compiled the vision and after the second draft, the project was approved by the client who remarked that they “loved the new look and feel of it” and used the video to launch their W170 and W130 at one of their main events in Europe.