What’s the difference between Intuitive or Brainwashing social media posts?

Intuitive is using or based on what one feels to be true even without conscious reasoning; instinctive.

Brainwashing is the process of pressurizing someone into adopting radically different beliefs by using systematic and often forcible means.

So when regularly posting branding content, is this part of the brainwashing? To the point that over a period of time, it becomes (for the audience) instinctive behaviour to seek out your next branding post. Looks like it worked for the Kardashians.

Food for thought.